Southwest Brewing News October/November 2011 : Page 1

BEER WEEK Is There One Near You? PHOTOS AND COLLAGE BY DAVID MULVIHILL I By Tom Nickel magine a week of beer dinners, beer tastings, meet the brewer nights, g cask ales, special releases and beer festivals. Brewers from all over the country travel to be a part of these events to help promote their beer to consumers. This is the phenomenon that is Beer Week and it is sweeping across the U.S.A. and creating excitement about craft beer. They Started It Philly Beer Week, the starting point for the e current beer week craze, has the most events of any beer week in the coun-try with more than 650 celebrations of beer. Five years ago the Oregon Or O reg on Brewers Guild started st ar te d Oregon Craft Beer Week. We ek k . After the fi rst year though, th ou g gh the Guild decided that one th h at o n week was not enough enou g to celebrate the e quantity qu an nt and diversity of Oregon Or eg beer -so beer week we ek became beer month m n in July. mo There are now dozens of beer week d z do celebrations. Some are ce c el city-centric, others are c ty ci regional and some re r e involve an entire in state. There is even s st a Web site dedicated See Beer Week p.4 By Dave Otto im Etter is from Las Vegas, Nevada. Yes, people actually grow up and live in Sin City. There really is much more to Las Vegas than just The Strip. And if you ever get away from The Strip, you’ll see a real town with lots of outdoor activities, all-American city. Etter went to Bishop Gorman High School, which prepared him well for advancement to college. His parents had dreams of him becoming a banker, a doctor or lawyer or such. But, he decided to attend the University of Utah in Salt Lake City (SLC) and study engineer-ing. While at school he picked up the unlikely hobby of homebrewing beer. See Tenaya Creek p.5 Top-Head Brewer Anthony Gibson (L) and Brewer/Owner Tim Etter of Tenaya Creek Brewery in Las Vegas, Nevada. PHOTO BY DAVE OTTO Below-Katy Bozoian is always ready to pour a cool brew behind the bar. PHOTO COURTESY OF TENAYA CREEK INSIDE Event Calendar ...........................2 From the Editor ..........................3 Best of Show ..............................6 Directories & maps ................12-15 Queen of Quall .......................... 17 Business of Beer .......................20 State by State News Arkansas .......................8 Oklahoma ......................9 N Mexico/SW TX .......... 10 S California ................. 16 San Diego .................... 17 S/C Texas .................... 18 Austin ......................... 19 N Texas ....................... 21 C Arizona ....................22 S Arizona .....................22 N Arizona ....................23

Beer Week

Tom Nickel

Is There One Near You?

Imagine a week of beer dinners, beer tastings, meet the brewer nights, cask ales, special releases and beer festivals.

Brewers from all over the country travel to be a part of these events to help promote their beer to consumers. This is the phenomenon that is Beer Week and it is sweeping across the U. S.A. and creating excitement about craft beer.

They Started It

Philly Beer Week, the starting point for the current beer week craze, has the most events of any beer week in the country with more than 650 celebrations of beer. Five years ago the Oregon Brewers Guild started Oregon Craft Beer Week. After the first year though, the Guild decided that one week was not enough to celebrate the quantity and diversity of Oregon beer - so beer week became beer month in July.

There are now dozens of beer week celebrations. Some are city-centric, others are regional and some involve an entire state. There is even a Web site dedicated to helping consumers find a beer week at www.beerweek.com. Beer weeks are growing beyond well-known beer destinations, too. You can celebrate beer week in Charlotte, Syracuse, Baltimore, Cleveland, and you can even celebrate craft beer in St. Louis during its beer week. There are many unofficial beer weeks out there as well - the Kona Brewers Festival, the Craft Brewers Conference, and SAVOR in Washington, D. C. Denver’s long-running unofficial beer week during the GABF was made official in 2009.

Thirsty in the Desert

Albuquerque, N.M., holds its beer week in April with breweries, brewpubs, good beer bars and good beer stores all participating with dinners, specials, tastings, homebrewing demos and more.

Arizona and Nevada both celebrate statewide beer weeks. Arizona’s first beer week last year had more than 250 events spread out across the entire state. You can count the seconds until the 2012 edition in February on Arizona Beer Week’s Web site countdown clock. The 12th Arizona Strong Beer Festival will kick off the week featuring a wide variety of strong beers from Arizona and around the country.

West Coast Flair

San Francisco has inadvertently been celebrating beer week for years. The Toronado Barleywine Festival has been a city staple for 16 years. Over time, many other events have grown up around it and this marquee event is one of many during the official beer week.

San Diego will celebrate its third beer week in November of 2011. The San Diego Brewers Guild Festival is the main anchor event for the week. The festival features only San Diego brewed beers as well as food from guild pub members. Last year, Mayor Jerry Sanders tapped the ceremonial first cask at the fest. The final event is the San Diego Beer Garden at the Lodge at Torrey Pines. The four-hour tasting pairs local brewers with local chefs and features unlimited samples for the attendees. Former guild president and Ballast Point specialty brewer Colby Chandler says, “San Diego is such a great beer market and such a great place to visit that we really hope to have a huge number of non-San Diego brewers participate in beer week in 2011.”

LA Beer Week is more focused on exposing consumers to the many new good beer bars that are opening around town says Jay Baum, a western regional sales representative for Lost Coast and Manneken-Brussel and one of the LABW organizers. “Los Angeles is exploding with new beer bars and breweries. We hope to focus on each place doing two or three high quality events to help share the love,” informs Baum. Like SFBW, which spreads out over 11 different counties, LABW will focus on the greater LA area and Baum hopes to have events in several counties. There will even be an official LA Beer Week beer made by Craftsman.

Orange County, which in the past has held events in conjunction with LABW, will have a restaurant associationsponsored beer week this year. Each participating restaurant will create a prix-fix menu that will feature beer pairings or beer flights. The OC Beer Week happens immediately after OC Wine Week in October.

Don’t Forget the Lone Start State

Houston will be hosting its second beer week this year, November 8-12. The Web site for the event boasts a great quote from local brewer David Fougeron of Southern Star Brewing, “You’ll never meet an ex-craft beer drinker.” The fun will start with the Monsters of Beer Charity Festival, which is expected to pour more than 100 beers from at least 50 breweries on Saturday, November 12. Dallas will have its inaugural beer week the same week as Houston's. The fun will end with the first ever Dallas Beer Festival, featuring craft beer only, on November 19. Austin has its inaugural beer week in October. ABW 2011 will offer a tantalizing mix of events every day - tastings, food and movie pairings, dinners, happy hours, contests, beer education, tours, entertainment, and some of the best of what independent craft beer has to offer. San Antonio hosts its annual beer week in conjunction with American Craft Beer week in May.

Julia Herz, director of the Craft Beer Program for the Brewers Association sees many long-term benefits to beer weeks. “Beer weeks give restaurants a chance to highlight breweries… by expanding their beer selection, beer and food pairing offerings, etc., throughout the year. Featuring beer might stick, in spirit, with an establishment beyond that one week and that has staying power for a thirsty group of beer lovers who crave diversity of beer available in the marketplace,” said Herz.

With increased patronage at pubs and breweries, new converts to the craft beer movement and media buzz surrounding these locally focused events, there really is no down side to the beer week phenomenon. Beer week may be an event for the craft beer faithful in its first year, but it promises to grow and reach an ever-wider audience for craft beer. Make sure to find a beer week near you and enjoy the beer centric madness. Supporting craft beer has never been so much fun.

Find a Beer Week!

Orange County Beer Week
October 2-8, 2011
www.ocbeerweek.com

Los Angeles Beer Week
October 10-23, 2011
www.labeerweek.com

Austin Beer Week
October 22-30, 2011
www.austinbeerweek.com

San Diego Beer Week
November 4-13, 2011
www.sdbw.org

Dallas Beer Week
November 12-18, 2011
dallasbeerweek.com

Houston Beer Week
November 12-18, 2011
www.houstonbeerweek.com

San Francisco Beer Week
February 10-19, 2012
www.sfbeerweek.org

Arizona Beer Week
February 18-25, 2012
www.arizonabeerweek.com

Albuquerque Beer Week
April, 2012
www.abqbeerweek.com

American Craft Beer Week
May, 2012
www.cratftbeer.com

San Antonio Beer Week
May, 2012
www.sanantoniobeerweek.com

Nevada Beer Week
May, 2012
www.nevadabrewersguild.org

Read the full article at http://swbnonline.brewingnews.com/article/Beer+Week/862869/83938/article.html.

Meandering Brewer

Dave Otto

Finds His Way Home To Tenaya Creek

Tim Etter is from Las Vegas, Nevada. Yes, people actually grow up and live in Sin City. There really is much more to Las Vegas than just The Strip. And if you ever get away from The Strip, you’ll see a real town with lots of outdoor activities, all-American city.

Etter went to Bishop Gorman High School, which prepared him well for advancement to college. His parents had dreams of him becoming a banker, a doctor or lawyer or such. But, he decided to attend the University of Utah in Salt Lake City (SLC) and study engineering. While at school he picked up the unlikely hobby of homebrewing beer.

At the time, his college roommate was working at Squatters Brewpub in downtown SLC and encouraged Etter to buy a homebrew kit. Etter, an engineering major, was fascinated with the idea of making his own beer. Not only did the brewing process interest him, but all the gadgetry involved in brewing was simply an engineering geek’s dream. It was when he saw his roommate earning a paycheck for making beer, Etter really got his gears going and started thinking about possibly doing it for a living himself. “It was the very beginning of the craft beer movement and when I told people I was thinking of brewing beer for a living at a small independent brewery they thought I was nuts. They said I’d have to work for Anheuser-Busch to be able to make a living making beer. I was determined to prove them wrong,” says Etter. It wasn’t long before he was looking into brewing classes at the University of California, Davis. He decided he was going to do it. Etter left Utah and enrolled in the brewing program at UC Davis and studied under Dr. Michael Lewis.

After completing the brewing program, Etter received a Certificate of Fermentation Science and Practical Brewing. He returned to Salt Lake City just as another friend was beginning to put together a business plan for Uinta Brewing Company. That friend was Del Vance. Vance quickly brought in Etter as his first employee. The team quickly turned the brewery into a viable growing business and Etter’s career was underway. He remained with Uinta for five years.

Charts a New Path

Etter then decided to leave Utah again and move back to Las Vegas and open Tenaya Creek Restaurant and Brewery in the northwest valley with his family. Etter informs, “I was excited to move back to Las Vegas and open Tenaya with my family. I saw what was happening with massive growth in the city. Plus, the restaurant scene was going wild and I wanted to be a part of it. A brewery restaurant was a perfect fit.”

Tenaya Creek hired the very talented chef Chuck Becker, who helped design a fantastic menu. Etter designed and brewed all the beers, and in November 1999, Tenaya Creek Restaurant and Brewery opened to rave reviews in an attractive new building near the corner of Cheyenne and Tenaya. Tenaya Creek was off and running with Etter operating the brewing side of the business and his brother Dan managing the restaurant. The place was rather fancy and slightly upscale and the food was top notch. But like everything in Vegas, in a few years, it began to fall out of fashion. People in Vegas are always looking for the next new thing, so Tenaya decided to re-invent itself to keep its customers intrigued.

In 2004, the restaurant went through a major remodel and organizational change. Etter took over responsibility for the entire operation and along with General Manager Karl Herrera, completely revamped the menu and opened up much of the restaurant floor to make room for pool tables and video games. They wanted to give the place a more casual pub feel. Soon after, Tenaya Creek began to take on a few outside keg accounts and could see potential in expanding brewery production.

It wasn’t long before an increasing number of calls started coming in inquiring about how to get Tenaya Creek beers at local bars. The brewery continued to acquire more and more accounts, most notably, the Las Vegas Ski and Snowboard Resort on nearby Mount Charleston. That account was going through 14 kegs a week during ski season. Tenaya continued to grind away at the brewpub business for a few more years when Etter finally decided the restaurant business just wasn’t for him. In fact, Etter jokes, “Being in the food service business is what caused me to lose my hair and that’s why I decided to close the kitchen.” But seriously, Etter knew the brewing biz and that’s where he wanted to concentrate. So, a decision to close the kitchen was finalized in 2008.

Goes with the Flow

The focus was now solely on the brewery. Tenaya brought in Anthony Gibson in 2007 to take over much of the brewing operations while Etter was busy in the later stages of dealing with the kitchen. Gibson formerly ran the Monte Carlo Pub and Brewery and came in with a strong production background. In 2005, Karl Herrera, GM at Tenaya, moved on to work for local distributor Deluca Liquor-Coors of Las Vegas where he honed his skills as a liquor salesman. In 2008, he to came back on board with Tenaya Creek and took over GM duties again along with outside keg sales.

Herrera has since grown the brewery’s account portfolio to over 75 keg accounts around town, including many area resort bars. Earlier this year, Tenaya added a bottling line and began to offer 22-ounce bottles at retail outlets, bars and restaurants all over town. Then they quickly added the Reno area to their territory. With his old contacts in Salt Lake City, Etter started shipping beer to the Beehive State. Also, a beer distributor in Ohio caught wind of a production brewery in Las Vegas and wanted to add Tenaya to their brands. Herrera is now looking at his home state of New Mexico and possibly Arizona for additional markets for the brewery. They will produce around 1,500 barrels this year and it seems they’re going to need bigger tanks at Tenaya Creek soon.

Demand for Tenaya Creek beers continues to grow and Etter has added two more employees to the crew in brewer Marcos Lopez and assistant Johnny Maroney. Additionally, a few new bright tanks have recently been installed. The future also appears bright for Tenaya Creek Brewery. States Etter, “The future of Tenaya Creek is in bottles. They can be shipped far and wide into surrounding states and further. They are better than kegs because you don’t have to worry about getting them back. They can be recycled locally, too.” While the focal point is on brewing production, the bar remains open with video poker entertainment and two huge Tvs to watch all the games while enjoying a few cool ones. Plus, most area restaurants will deliver to the pub, so you can still complement the fine beers with a bite to eat.

Tenaya keeps getting better and better and continues to attract new fans near and far. When visiting Las Vegas, be sure to have Tenaya Creek Brewery front and center on the agenda. With Katy, Brian, or Jeff behind the bar you are guaranteed to have a pleasant local Las Vegas experience that should not to be missed. Also, look for Tenaya Creek beers at your favorite pub or package goods store in Las Vegas, Reno, Salt Lake City and beyond. And don’t forget to thank the parochial school nuns who did such a wonderful job grooming Tim Etter into the righteous citizen that he is, always at the ready to serve his fellow man in time of need. Don’t you need a beer right about now?

Getting There

Tenaya Creek Brewery

3101 N. Tenaya Way Las Vegas, NV 89128 702-362-7335 www.tenayacreek.com

Hours: 10:00 a.m.-2:00 a.m. daily. Closed on Independence Day, Thanksgiving and Christmas.

Happy Hours: Monday-Friday 4-7 p.m. and 10 p.m. until closing. Happy Hour all day on Saturday and Sunday.

Directions: From the Las Vegas Strip take I-15 north to US-95 north. Travel about eight miles and exit Cheyenne. Turn left and head west on Cheyenne 1/4 mile to Tenaya. Turn left at Tenaya Way. Brewery is 300 yards on right. Cab it!

Read the full article at http://swbnonline.brewingnews.com/article/Meandering+Brewer/862886/83938/article.html.

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